Center for Women & Gender Brochure
Brochure redesign for the Center for Women & Gender at RIT.
The Center for Women & Gender wanted a cleaner and more vibrant look that reflected the Center's brand. They wanted a complete redo of the cover and back cover of the brochure, where students would automatically recognize it as part of the Center for Women & Gender.
I was given creative freedom to work with different colors, fonts, and graphics. I chose the color purple, which reflects the Center's branding patterns, as well as white and yellow to add a pop of contrast. I went with a simple san serif font, and kept the graphics to a minimum. I altered the layout of the inside slightly to group the information more directly, and created a bold cover and back cover to catch the viewers' attention.
The Final Product
This redesign is going to be displayed in the Center for Women & Gender, as well as several other locations on campus. It will provide easily accessible information about the Center including who they are, what they do, and how they can help any student or faculty in need.