Girls on the Run
A NON-PROFIT REBRANDING CAMPAIGN
Girls on the Run is a non-profit organization who’s mission is to inspire girls to be joyful, healthy and confident using a fun, experience-based curriculum which creatively integrates running. This organization has very strong messaging and language, but their branding and overall design contradicts their messaging.
I wanted to rebrand and redesign the organization based on the messaging it already has. The message of empowerment and accomplishment for young girls is my focus, and I wanted to target that in my designs.
By rebranding Girls on the Run, this organization will become more popular among young girls and their families. There will also be a more powerful message of empowerment and accomplishment for these girls.
More girls, coaches, and volunteers will want to be apart of this organization due to its already established foundation and the new overall look and feel of the brand.
Illustrator, Photoshop, & InDesign
7 Weeks, Fall 2017