It Starts Hear
A NON-PROFIT EDUCATIONAL CAMPAIGN
In America, there are over 28 million people that are considered deaf or hard of hearing (HOH). Despite assumptions, not all deaf individuals use sign language as their primary mode of communication. Different forms of communication include sign language, oral communication, and lip/speech reading. But, even the most experienced and skilled lip readers can only understand 30% of English speech.
Overwhelmingly, there is a huge lack of exposure of the Deaf/HOH community to the general public. Many people have never met a deaf or HOH person before, and if they have, they don’t know how to properly interact with them.
The majority of people have assumptions and stereotypes of the Deaf/HOH community. One example is thinking yelling louder will miraculously cause a deaf person to hear them. Another is assuming deaf and HOH people can all read lips.
It Starts Hear is a cause-driven campaign to educate hearing individuals on how to communicate with the Deaf/HOH community, and to expose them to Deaf Culture. The National Association of the Deaf (NAD) is going to support the It Starts Hear campaign, where their values of language, culture, and community align with the campaign’s mission.
Illustrator, Photoshop, XD, & InDesign
February 2018 - April 2018