It Starts Hear
A NON-PROFIT EDUCATIONAL CAMPAIGN
In America, there are over 28 million people that are considered deaf or hard of hearing (HOH). Despite assumptions, not all deaf individuals use sign language as their primary mode of communication. Different forms of communication include sign language, oral communication, and lip/speech reading. But, even the most experienced and skilled lip readers can only understand 30% of English speech.
Overwhelmingly, there is a huge lack of exposure of the Deaf/HOH community to the general public. Many people have never met a deaf or HOH person before, and if they have, they don’t know how to properly interact with them.
The majority of people have assumptions and stereotypes of the Deaf/HOH community. One example is thinking yelling louder will miraculously cause a deaf person to hear them. Another is assuming deaf and HOH people can all read lips.
It Starts Hear is a cause-driven campaign to educate hearing individuals on how to communicate with the Deaf/HOH community, and to expose them to Deaf Culture. The National Association of the Deaf (NAD) is going to support the It Starts Hear campaign, where their values of language, culture, and community align with the campaign’s mission.
Illustrator, Photoshop, XD, & InDesign
*Work in Progress...
February 2018 - March 2018
It Starts Hear will provide education, information, and some simple tools for hearing individuals and groups to foster and enhance communication with the deaf and hard of hearing.
Through this campaign, hearing people will feel more comfortable around the deaf; more willing to personally interact; and more confident in their ability to do so.
What makes this campaign unique is that it is made by hearing, for hearing. I am taking my personal experience as a hearing person who interacts with and is friends with people in the Deaf/HOH community, and using it to create an educational campaign where hearing people can learn to better interact with the Deaf/HOH community.
We all have the ability to communicate; and learning new ways to interact with each other is a positive step toward better human understanding. As friends, neighbors, and global citizens, we all have a responsibility to learn how to communicate with each other.
02 Target Audience
The target audience is hearing individuals living in Deaf-friendly cities who are exposed to the Deaf/HOH community on a daily basis. These individuals want to learn how to properly interact with the Deaf/HOH community and want to learn more about Deaf culture.
The cities the campaign is focusing on are the four cities with the largest Deaf population and the most Deaf-friendly environments.
The secondary audience is any other individuals curious and interested in the Deaf/HOH community and Deaf culture.
Why “It Starts Hear”?
• the start of the conversation
• change starts with us listening
• hearing is a form of communication
• we hear to communicate, they are more visual
• communication is key with this group of people
• witty play on words
Why “Rethinking Communication”?
It’s a message for hearing people to rethink communication because the Deaf/HOH community already know there’s different forms of it