Playworks Donation Ads
SHOPPING CART ADVERTISEMENTS
Playworks helps kids to stay active and build valuable social and emotional skills through play. Play is a basic human need. Kids who play are resilient, empathetic, and active. Through play, kids learn to make friends, solve problems, and believe in themselves.
I created advertisements to gather donations for Playworks. These ads are targeted to suburban moms and dads. I wanted to reach them at a place where they often go: the grocery store. By placing the ads on the shopping carts, these parents will have a long exposure to the advertisement and will be more likely to donate.
Illustrator & Photoshop