BRANDED HEALTHY BEVERAGE CONCEPT
In the healthy beverage industry, there is a wide range of ingredients offered, from aloe to coconut water to kombucha. Young active people are always looking to the next trending healthy product, with its unusual yet healthy ingredients.
With the help of two fellow graphic design classmates, we were able to create the next healthy beverage concept: seaweed-based tea. I know what you’re thinking, seaweed?? Yes, it is quite unusual and at first not that enticing, but seaweed has a ton of health benefits. It helps with thyroid problems, digestive and cardiovascular health, and helps improve liver function.
Through our research and audience findings, we created a transparent, satirical, healthy beverage product that would hit the ground running in major health-driven stores. Our brand, Tangled Tea, is meaningful, engaging, and capitalizes on the opportunities available in the current health drink market.
Illustrator, Photoshop, & InDesign
2 Weeks, Spring 2017